Taylor Swift Jiffy Lube Promo Winner!!!

“Text 4 Taylor” 

A Custom Promotion Campaign 

“Taylor Made” for 

Jiffy Lube 2011 

Taylor Swift Concert tickets   –The Hottest Ticket in town this September  …Taylor’s concert sold out in 90 minutes, but not for some lucky winner participating at a Jiffy Lube  in the San Francisco Bay Area! 

For the month of July 2011 , KOIT listeners were encouraged via  96.5 KOIT on-air and /or on- line to visit any Bay Area Jiffy Lube and look for the  Point of Sale  for  “Swift Text for Taylor” Sweepstakes. Jiffy Lube customers texted a short code found on the POS to enter to win  Free Concert Tickets. All texting entries received a customized bounce back message/coupon from Jiffy Lube.  We received 34,186 text for the campaign which represents the one of the largest text campaigns in our promotional history. 

A sweepstakes winner was chosen at random on August 8th of 2011. We awarded the pair of Taylor Swift tickets,  oil changes for a year from Jiffy Lube and an autographed  guitar from Taylor Swift on July 23rd, 2011.